I knew where I wanted my shop to be, and why I wanted my shop to be there. I live in Tuxedo Park and there was a small vacant store front in a historic little building. 

The history of Tuxedo Park and the families who built homes within the imposing gothic stone gates, inspired a vision of a turn-of-the-century shopkeeper who collected the rare and the wonderful. 

I knew I didn't want to have the word vintage in the name. A community like Tuxedo Park would never have a vintage store. I knew I didn't want to have the word antique in the name. Upstate New York has enough antique shops.

I landed on Tuxedo Park Junk Shop, which has a nice ring to it and was a bit of an unexpected pairing. I also felt junk shop was the least defined by existing retail culture and it provided absolute freedom to sell whatever I wanted to. 

The branding I chose used a turn of the century bankers typeface and included the word objets. Signifiers that this wasn't your average junk shop. 

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